Quick Spec
StrictFree browser-based tool. No upload to any server.
Resize for Amazon Product Main Image
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JPEG, PNG, HEIC — any size
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Amazon's main product image has some of the strictest requirements of any marketplace. The background must be pure white (RGB 255,255,255 — not off-white, not light gray), the product must fill at least 85% of the frame, and no text, logos, watermarks, or promotional badges are allowed. Images below 1000 pixels won't enable the zoom feature, which significantly impacts conversion rates. The recommended size is 2000×2000 pixels.
What Makes This Specification Unique
Pure white background required (RGB 255,255,255) — checked algorithmically
Product must fill 85%+ of the frame
No text, logos, watermarks, or promotional badges on main image
Below 1000px = no zoom feature, which kills conversion
Secondary images (slots 2-9) have much more relaxed rules — infographics, lifestyle shots allowed
ASIN suppression can happen if main image violates rules
Common Rejection Reasons
Background not pure white (even 1-2 RGB points off can trigger)
Text or logos on main image
Product doesn't fill 85% of frame
Image too small (under 1000px = no zoom)
Watermarks present
ExactPix Tool Rules for This Spec
When you use the ExactPix tool on this page, it's pre-configured with these rules:
Main image MUST have pure white background (RGB 255,255,255)
Minimum 1000px on longest side for zoom — 2000px+ recommended
Product must fill 85% of the image frame
No text, logos, watermarks, or badges on main image
Applications That Require This Photo
Frequently Asked Questions
Official Sources
Reviewed: 2026-05-01